ABOUT ROCKET FUEL™
WHAT IS ROCKET FUEL?
Rocket Fuel® is the essential concept in EOS® that describes the powerful partnership between the Visionary and the Integrator – two distinct roles that, when working together, drive a company to new levels of clarity, traction, and growth. It’s about combining big-picture ideas with disciplined execution to create unstoppable momentum.
History of Rocket Fuel
Rocket Fuel began when EOS® founder Gino Wickman discovered that most successful entrepreneurial businesses depend on two types of leaders working together: a Visionary and an Integrator™.
Gino teamed with entrepreneurial leader and EOS Implementer® Mark C. Winters to co-author a book about this concept called Rocket Fuel.
That book’s immense success exposed the need for Visionaries and Integrators to connect, learn, and grow together so they can get more of what they want from their businesses.
GET STARTED BY JOINING Rocket Fuel Academy
The Rocket Fuel® Academy is a dynamic learning hub designed to help Visionaries and Integrators understand, strengthen, and maximize their unique partnership. Through targeted courses, tools, and live coaching, the Academy equips leadership teams with the skills and structure they need to create Rocket Fuel. Whether you’re just discovering your role or ready to level up your partnership, the Academy provides a clear path forward to help your business grow with confidence.
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