What is Rocket Fuel?

The One Essential Combination to Build a Great Business.

Every great entrepreneurial business has a common element that has created Rocket Fuel for them. It’s the relationship between a Visionary and an Integrator. The Visionary is usually the founding entrepreneur, the big-idea person, typically called the founder or CEO. The Integrator is the unsung hero. They are the person that faithfully executes the business plan. They are typically called the president, chief of staff, or COO.  

These two people create a relationship that will take your business to the next level. Rocket Fuel University helps Visionaries and Integrators reach their full potential as members of this dynamic duo. 

About the Book

Rocket Fuel details the integral roles of the Visionary and Integrator™ and explains how an effective relationship between the two can thrive. When these two people come together to share their natural talents and innate skill sets, they have the power to reach new heights for virtually any company or organization.

The Rocket Fuel Podcast is out now!

Join Mark C. Winters to learn how two people who couldn’t be more different in their approach use that to their advantage to reach new heights.

Take Our Rocket Fuel Assessments

Assessments for Visionaries and Integrators to Crystallize, Connect, and Maximize Their V/I Relationship


Discover your unique leadership abilities and decide if you are a Visionary, Integrator, or neither.


Get your V/I duo on the same page, and stay there.