What is Rocket Fuel™?

The One Essential Combination to Build a Great Business.

Rocket Fuel is the magic that happens when two entrepreneurial leaders — one an idea-generating, future-imagining Visionary, and the other an Integrator™, a master of execution and expert manager — come together and combine their talents, to propel their company to new, previously unimaginable heights.

The educational resources found within Rocket Fuel University provide Visionaries and Integrators access to community and training directed at harnessing this fuel. Here, community members can consult the diverse experiences of other members and learn new disciplines and tools to get the most out of their Visionary/Integrator leadership dynamic.

About the Book

Rocket Fuel details the integral roles of the Visionary and Integrator™ and explains how an effective relationship between the two can thrive. When these two people come together to share their natural talents and innate skill sets, they have the power to reach new heights for virtually any company or organization.

The Rocket Fuel Podcast is out now!

Join Mark C. Winters to learn how two people who couldn’t be more different in their approach use that to their advantage to reach new heights.

Take Our Rocket Fuel Assessments

Assessments for Visionaries and Integrators to Crystallize, Connect, and Maximize Their V/I Relationship


Discover your unique leadership abilities and decide if you are a Visionary, Integrator, or neither.


Get your V/I duo on the same page, and stay there.